LudoTech at GAMA Expo: Key Tips for Selling Your Board Game
At the beginning of March, the LudoTech team attended GAMA Expo 2024 in Kentucky, USA, to showcase OLEM, the interactive board game robot, to the American audience at this essential event for the board gaming industry players.
GAMA EXPO: A Must-Attend for Board Gaming in the USA
The GAMA, or Game Manufacturers Association, is a US professional organization supporting game manufacturers and retailers. Each year, GAMA Expo brings industry professionals together to introduce new games, establish business contacts, participate in seminars and discussions on industry trends, and share ideas and best practices. This event is crucial in the USA for the board gaming field and attracts participants from around the world.
OLEM: The Revelation at GAMA Expo
LudoTech took this opportunity to unveil OLEM to industry professionals, along with our upcoming OLEM Expansion, “Monsters of Thargos,” developed in collaboration with SBG Éditions, creators of the game universe and publishers of “Heroes of Thargos,” a deck-building game based on factions and heroes from the “Cursed Empire” role-playing world. We were delighted to see the enthusiasm for our board game robot and the numerous possibilities discussed for future OLEM projects. This also marked the beginning of promising business relationships with some major players, and we remain confident about our next official launch.
MONSTER OF THARGOS
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Explorations and Insights at GAMA Expo: Key Tips for Selling Your Board Game
Tip 1: Master the art of pitching your board game
Tip 2: The importance of community in crowdfunding a board game
Tip 3: Identify your audience and choose your channels wisely.
Tip 4: Tailor your event strategy to your target audience
Tip 5: Maximize engagement at board gaming events
Tip 6: Collaborate with influencers to boost your project
Influencers are like representatives of your community, and we’re not talking about big stars. However, for tight budgets, focus on micro-influencers or even nano-influencers, especially if it’s free. You’ll find people willing to support your project, which will help you build your community. Opt for nano-influencers because if they are passionate, their community will grow, and you’ll be among the first to trust them.
If you work with paid influencers, make sure to respect their proposals and rates. They know their community and have expertise. Evaluate their channel and community to ensure they align with yours. Don’t hesitate to ask for some performance indicators from their social networks and examples of past collaborations before working together.
Tip 7: Document your journey and nurture relationships with your community
Tip 8: Test, observe, improve: the key to success in board gaming
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